Marketing is about one thing: Control. Until the year 2000, marketing was about Branding - controlling what people say and think about you, your company and your products.  In the last 8 years, marketing grew a back half called technology. Technology Marketing is powerful enough to elect U.S. Presidents.  Still, most marketing people over age 40 know branding - not tech marketing.  Most under 35 marketing people know technology marketing - not branding.  We know both.  More...