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The Internet has 1 billion visitors a day in the United States. There are now more than 40 billion pages in the GOOGLE index. Each day it grows by an additional 6 million pages. By definition, there is more competition for the same number of visitors every day, every hour, and every minute. You have to reduce friction. You have to test. You have to make it easy for the visitor to find what they are looking for. It is a constant improvement process. Did you know you have about 3.5 seconds to get your visitor’s attention? Do you know how to get it? Did you know that a visitor from a Search Engine is looking for something different than someone clicking in from another site? Do you know how to make sure they find what they’re looking for?
The Internet has 1 billion visitors a day in the United States. There are now more than 40 billion pages in the GOOGLE index. Each day it grows by an additional 6 million pages. By definition, there is more competition for the same number of visitors every day, every hour, and every minute. You have to reduce friction. You have to test. You have to make it easy for the visitor to find what they are looking for. It is a constant improvement process. Did you know you have about 3.5 seconds to get your visitor’s attention? Do you know how to get it? Did you know that a visitor from a Search Engine is looking for something different than someone clicking in from another site? Do you know how to make sure they find what they’re looking for?
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