
Marketing is about one thing: Control. Until the year 2000, marketing was about Branding - controlling what people say and think about you, your company and your products. In the last 8 years, marketing grew a back half called technology. Technology Marketing is powerful enough to elect U.S. Presidents. Still, most marketing people over age 40 know branding - not tech marketing. Most under 35 marketing people know technology marketing - not branding. We know both. More...
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