Public Relations in the real world and public relations on the Internet are two different things. However, they work together. To do one without the other is short sighted. When we placed a Client on the Super Bowl with TV advertising, we created a promotion geared around deliveries of footballs with the date of the Super Bowl ad, inviting the client's clients to watch their TV spot on the Super Bowl THEN... we put out P.R. throughout real world media and Internet media, announcing that the Client's spots were "going to air" on the Super Bowl. We followed this earned media P.R. blitz with another release after the spot ran extolling the benefits of the spot having aired on the Super Bowl... all of which was designed to increase the brand awareness for the Client.
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DON PELHAM NAMED SR. VP of MARKETING
OUR TIM GRIGGS HELPS POLICE WITH CARICATURE!
DON PELHAM TO HEAD INJURYATTORNEY.COM
Recent Blog Posts
Marketing is about one thing: Control. Until the year 2000, marketing was about Branding - controlling what people say and think about you, your company and your products. In the last 8 years, marketing grew a back half called technology. Technology Marketing is powerful enough to elect U.S. Presidents. Still, most marketing people over age 40 know branding - not tech marketing. Most under 35 marketing people know technology marketing - not branding. We know both. More...
BRAND + TECHNOLOGYINTERNET MARKETINGBLOGPRIVACY POLICY