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Search Engine Marketing

Also known as SEM, it is much misunderstood and much maligned. It is a new industry that exists within the scope of a fast moving and fast changing world. An expert is often defined as someone who has read one more article on the subject than you have. Are you blogging? Are you distributing articles? What about press releases? The Internet is a new medium but it is an information medium. To attract qualified traffic to your website, you must play the information game on this information medium. The Search Engine game is about keywords on your site, keywords in your code and the popularity of your website. If you understand keywords on your site and in your code then you are still most likely wondering what it means to make your site popular on the web. The only way to get the right answers is to ask the right questions. Find both at Global IMB.