Is there a difference between Search Engine Marketing in cities like Houston, Los Angeles, Chicago and New York and Internet Marketing in those same cities? Absolutely! The difference is this: Search Engine Marketing starts with SEO and ends with a presence on the front page of sites such as GOOGLE and YAHOO. Internet marketing is about creating a presence anywhere and everywhere on the Internet for the two entities |
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looking at the Internet: the people and the machines. Unlike traditional marketing where everything is measured in audience share and size, new media's (the Internet) effectiveness is measured by the clicks to a website. Whether those clicks come from places all over the Internet or from a Search Engine such as GOOGLE, is precisely the difference between Search Engine marketing and Internet Marketing.
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